The Riverside Searcy
Ellie collaborated with marketing and interior design teams on a cross-disciplinary branding initiative.
Developed a full brand identity for Riverside Park in Searcy, Arkansas
Created a sub-brand for a lodge, Haven & Hive, as part of the overall strategy
Conducted research and brand strategy to guide visual and messaging decisions
Executed a cohesive brand system to position both the park and lodge as vibrant, welcoming community destinations
-
Client: The City of Searcy
Duration: January 2020 to May 2020 -
• Branding
• Logo design
• Typography
• Layout
• Website design
• UX design
• Product design
• Photography
• Photoshop
• Advertising
• Social media
• Audience research -
• Photoshop
• Illustrator
• InDesign
• Lightroom
• G-Suite
• Slack
• Wix
• Nikon D3500
